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Connecting with Clients During the Health Crisis

Best practices & tips from industry leaders

SHOW YOUR ROOTS CLIENT CONTEST


Salon: Dominic Michael Salon in St. Louis, Missouri
Idea: They created a social media promotion offering three months of free color services to a lucky winner. Clients enter by sharing a photo of their roots and tagging the salon on Instagram.
Result: Keeps clients connected to the salon, encourages clients not to color their own hair while at home, and exposes the salon to new audiences through clients’ Instagram following.



VIRTUAL CONSULTATIONS WITH HAIR COLOR MAINTENANCE KITS


L’Oréal Professionnel Artist: Christine Fitzpatrick from Beauty Collective Salon in Birmingham, Michigan.
Idea: She creates personalized hair color maintenance kits for her clients. She starts with a virtual hair consultation and recommends color maintenance products (such as Serie Expert Color Corrector Creams, Serie Expert Silver, or Hair Touch Up) based on her clients’ needs, offering curbside pickup or delivery.
Result: Creates extra revenue while the salon is not operating and stays connected with clients despite the distance.



PERSONALIZED HAIR TOUCH UP PACKAGES


Stylist: JoAnne Schwerin from Sola Salon Studio in Colorado Springs, Colorado
Idea: She offers clients personalized Hair Touch Up packages based on their color level and delivered to their homes.
Result: Creates extra revenue while the salon is not operating and offers a solution for the client’s immediate need.

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