DIA Inspiration Guide

There are infinite possibilities with DIA.

Introducing artist-developed hair color services that push the boundaries of demi-permanent. In the DIA Inspiration Guide, L’Oreal Professionnel Artists showcase their creativity and the unique versatility of DIA as more than just a gloss.

Learn three new DIA techniques below.

Seal, heal, and re-awaken the hair with new glossing, root smudge, and lowlighting techniques from L’Oreal Professionnel Artists, Sebastian Langman-Kirtley and DJ McGinley.

View Add-On Services How-To Techniques

Harness the power of an alkaline demi-permanent with looks from L’Oreal Professionnel Artists, Amy Jo Beniek and Christine Fitzpatrick. Learn to camouflage the appearance of white by adding subtle high and low lights.

View Wipe Out White How-To Techniques

Vibrant technologies for sophisticated trend looks. Learn new lowlight and color matching techniques from L’Oreal Professionnel Artists, Ashley Christine and Erin Mohr.

View Trend-Focused How-To Techniques