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DIA LIGHT

Demi-Permanent

DIA Light

DIA | 1.7 fl. oz.

  • 48 shades available

Gentle Acid Technology Demi-Permanent

LIFT

Zero Lift

DEVELOPMENT TIME

  • 2-20 minutes

HAIR TYPE

  • Color-Treated
  • Sensitized

RESULTS

  • Luminous tones
  • High shine
  • Intense care

DEVELOPER

  • 1:1.5 Color to Developer Mixing Ratio
  • 6-9-volume DIActivateur Developer

DIA Light is a luminous demi-permanent gel-crème hair color formulated with gentle acid technology ideal for color-treated or sensitized hair. Once mixed, its creamy consistency allows for complete placement control. Once applied, the color gently penetrates the hair fiber while the cationic polymers provide a resurfacing effect to the cuticle, creating shiny, beautiful results.


Whether you have highlighted clients, single processed clients, or clients getting a blow out, don’t let them go without a gloss! DIA Light provides incredible shine and care that lasts up to 6 weeks- just in time for their next hair appointment. Your client will leave the salon feeling more fabulous than ever and will hope for the same great service the next time they pay you a visit.


To get your client on board, explain to them the difference between a glossed finish and a non-glossed finish. Would your client ever go to the nail salon without receiving a top coat? Feel empowered to educate your client so they understand WHY a gloss is beneficial for them in the long run.


The DIA Light portfolio offers a wide variety of 53 shades for ultimate creativity and is perfectly colormatched to any L'Oréal Professionnel permanent haircolor.


Download the DIA Light Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart

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