DIA Richesse

DIA | 1.7 oz.

  • 73 shades available

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Advanced Alkaline Technology Demi-Permanent


DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.

Download the DIA Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart


  • Up to 70% of white hair coverage*

*When used with 15-vol. DIActivateur


  • 1:1.5 Color to Developer Mixing Ratio
  • 9-15-volume DIActivateur Developer


  • Up to 1.5 levels


  • 20 minutes


  • Normal
  • Color-Treated


  • Rich, profound tones
  • Exceptional softness

73 shades available

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Ask Questions about this Product

How is the 9 volume developer you suggest have a different impact than a 10 volume. I am a professional colorist. 

Asked by: Bunny
The Diactivateur 9 volume is formulated to be used with Dia Richesse and Dia Light for optimum results. The 9 Volume mixed with Dia Richesse is used to blend up to 30% white hair. Mixing Dia Richesse with a 10 volume will produce unpredictable results.
Answered by: Loreal Professionnel
Date published: 2021-02-03

Hi there, what is the best developer to use with Dia Richesse no.5 Light Brown? Thank you 

Asked by: Eem123
Hello, Please confirm if you are a licensed stylist? We would be happy to help with mixing advice! Please call our hotline at 1-800-345-5012 for assistance.
Answered by: Loreal Professionnel
Date published: 2021-01-07

I have DIARichesse - 2.10 Blue Black. Can I add this to my hair without a Diactivateur? or can I use Loreal oxidant creme 9%?

Asked by: Aa25
Please call our color hotline at 1-800-345-5012, Monday - Friday, 9 - 5pm EST.
Answered by: Loreal Professionnel
Date published: 2020-11-04

If you use a 15 V developer and the hair lifts 1 level, will when the color fades the lift also fade? Or will there be roots showing?

Asked by: Gem01
Hi, DIA Richesse has the ability to lighten up to 1 1/2 levels. The tone can fade but the lift is permanent so the new growth would be darker. We hope this is helpful.
Answered by: Loreal Professionnel
Date published: 2020-10-29

what developer is used with a 9n & 9.3 blonde mix?

Asked by: Anonymous
If you are blending up to 70% gray we suggest you use 15 volume Diactivateur and for 30% gray use 9 Volume.
Answered by: Loreal Professionnel
Date published: 2020-08-27

What colors do you use to make a reddish brown hair color?

Asked by: Joan50
We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at 800-345-5012 and provide reference #11733622.
Answered by: Loreal Professionnel
Date published: 2020-08-05

Which developer is best for Dia Richesse #6 Dark Blond?

Asked by: Colorme
To maintain the same level, darken highlighted hair or cover up to 30% gray hair you can use 9 Volume. To cover up to 70% gray and lift up to 1 1/2 levels you can mix Dia Richesse with 15 Volume.
Answered by: Loreal Professionnel
Date published: 2020-06-29

I’m 6n (1.5 oz) and 7n (1 oz) Demi mixed with 15 volume (2.5 oz). It looks like a warm natural brunette. If I want to go a little deeper and cooler, what would you suggest?

Asked by: Jessica42
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