Search

DIA RICHESSE

Demi-Permanent

DIA Richesse

DIA | 1.7 oz.

73 shades available

Advanced Alkaline Technology Demi-Permanent

OVERVIEW

DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.

Download the DIA Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart

WHITE COVERAGE

Up to 70% of white hair coverage*

*When used with 15-vol. DIActivateur

DEVELOPER

1:1.5 Color to Developer Mixing Ratio
9-15-volume DIActivateur Developer

LIFT

Up to 1.5 levels

DEVELOPMENT TIME

20 minutes

HAIR TYPE

Normal
Color-Treated

RESULTS

Rich, profound tones
Exceptional softness

73 shades available

You May Also Like

Ask Questions about this Product

Hi there, what is the best developer to use with Dia Richesse no.5 Light Brown? Thank you 

Asked by: Eem123

Hello, Please confirm if you are a licensed stylist? We would be happy to help with mixing advice! Please call our hotline at 1-800-345-5012 for assistance.

Answered by: Loreal Professionnel

Date published: 2021-01-07

I have DIARichesse - 2.10 Blue Black. Can I add this to my hair without a Diactivateur? or can I use Loreal oxidant creme 9%?

Asked by: Aa25

Please call our color hotline at 1-800-345-5012, Monday - Friday, 9 - 5pm EST.

Answered by: Loreal Professionnel

Date published: 2020-11-04

If you use a 15 V developer and the hair lifts 1 level, will when the color fades the lift also fade? Or will there be roots showing?

Asked by: Gem01

Hi, DIA Richesse has the ability to lighten up to 1 1/2 levels. The tone can fade but the lift is permanent so the new growth would be darker. We hope this is helpful.

Answered by: Loreal Professionnel

Date published: 2020-10-29

what developer is used with a 9n & 9.3 blonde mix?

Asked by: Anonymous

If you are blending up to 70% gray we suggest you use 15 volume Diactivateur and for 30% gray use 9 Volume.

Answered by: Loreal Professionnel

Date published: 2020-08-27

What colors do you use to make a reddish brown hair color?

Asked by: Joan50

We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at 800-345-5012 and provide reference #11733622.

Answered by: Loreal Professionnel

Date published: 2020-08-05

Which developer is best for Dia Richesse #6 Dark Blond?

Asked by: Colorme

To maintain the same level, darken highlighted hair or cover up to 30% gray hair you can use 9 Volume. To cover up to 70% gray and lift up to 1 1/2 levels you can mix Dia Richesse with 15 Volume.

Answered by: Loreal Professionnel

Date published: 2020-06-29

How is the 9 volume developer you suggest have a different impact than a 10 volume. I am a professional colorist. 

Asked by: Bunny

I’m 6n (1.5 oz) and 7n (1 oz) Demi mixed with 15 volume (2.5 oz). It looks like a warm natural brunette. If I want to go a little deeper and cooler, what would you suggest?

Asked by: Jessica42

;