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DIA RICHESSE

BESTSELLER

Demi-Permanent

DIA Richesse

DIA | 1.7 oz.

  • 73 shades available

Advanced Alkaline Technology Demi-Permanent

WHITE COVERAGE

  • Up to 70% of white hair coverage*

*When used with 15-vol. DIActivateur

DEVELOPER

  • 1:1.5 Color to Developer Mixing Ratio
  • 9-15-volume DIActivateur Developer

LIFT

  • Up to 1.5 levels

DEVELOPMENT TIME

  • 20 minutes

HAIR TYPE

  • Normal
  • Color-Treated

RESULTS

  • Rich, profound tones
  • Exceptional softness

SALON RESOURCES

✔ Find an Academy Class

✔ Find a Color Class


✔ Find a Class


✔ Request a Sales Consultant


✔ Material Safety Data Sheet

DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.

Download the DIA Richesse Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart

 

73 shades available

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