DIA Richesse

DIA | 1.7 oz.

  • 73 shades available

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Advanced Alkaline Technology Demi-Permanent


DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.

Download the DIA Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart


  • Up to 70% of white hair coverage*

*When used with 15-vol. DIActivateur


  • 1:1.5 Color to Developer Mixing Ratio
  • 9-15-volume DIActivateur Developer


  • Up to 1.5 levels


  • 20 minutes


  • Normal
  • Color-Treated


  • Rich, profound tones
  • Exceptional softness

73 shades available

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Ask Questions about this Product

what developer is used with a 9n & 9.3 blonde mix?

Asked by: Anonymous
If you are blending up to 70% gray we suggest you use 15 volume Diactivateur and for 30% gray use 9 Volume.
Answered by: Loreal Professionnel
Date published: 2020-08-27

What colors do you use to make a reddish brown hair color?

Asked by: Joan50
We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at 800-345-5012 and provide reference #11733622.
Answered by: Loreal Professionnel
Date published: 2020-08-05

Which developer is best for Dia Richesse #6 Dark Blond?

Asked by: Colorme
To maintain the same level, darken highlighted hair or cover up to 30% gray hair you can use 9 Volume. To cover up to 70% gray and lift up to 1 1/2 levels you can mix Dia Richesse with 15 Volume.
Answered by: Loreal Professionnel
Date published: 2020-06-29

If you use a 15 V developer and the hair lifts 1 level, will when the color fades the lift also fade? Or will there be roots showing?

Asked by: Gem01

I’m 6n (1.5 oz) and 7n (1 oz) Demi mixed with 15 volume (2.5 oz). It looks like a warm natural brunette. If I want to go a little deeper and cooler, what would you suggest?

Asked by: Jessica42
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