DIActivateur Developer 15-Volume
DIA | Developers
Demi-Permanent
DIA | 1.7 oz.
*When used with 15-vol. DIActivateur
DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.
Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.
Download the DIA Richesse Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart
DIA | Developers
DIA | Developers
DIA | Demi-Permanent