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DIA RICHESSE

Demi-Permanent

DIA Richesse

DIA | 1.7 oz.

  • 73 shades available

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Advanced Alkaline Technology Demi-Permanent

OVERVIEW

DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.

Download the DIA Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart


WHITE COVERAGE


  • Up to 70% of white hair coverage*

*When used with 15-vol. DIActivateur

DEVELOPER

  • 1:1.5 Color to Developer Mixing Ratio
  • 9-15-volume DIActivateur Developer

LIFT

  • Up to 1.5 levels

DEVELOPMENT TIME

  • 20 minutes

HAIR TYPE

  • Normal
  • Color-Treated

RESULTS

  • Rich, profound tones
  • Exceptional softness

73 shades available

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Ask Questions about this Product

Which developer is best for Dia Richesse #6 Dark Blond?

Asked by: Colorme
To maintain the same level, darken highlighted hair or cover up to 30% gray hair you can use 9 Volume. To cover up to 70% gray and lift up to 1 1/2 levels you can mix Dia Richesse with 15 Volume.
Answered by: Loreal Professionnel
Date published: 2020-06-29

What colors do you use to make a reddish brown hair color?

Asked by: Joan50

I’m 6n (1.5 oz) and 7n (1 oz) Demi mixed with 15 volume (2.5 oz). It looks like a warm natural brunette. If I want to go a little deeper and cooler, what would you suggest?

Asked by: Jessica42
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