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Demi-Permanent

DIA Richesse Hi-Visibility

DIA | 1.7 oz.

  • 6 shades available

High Shine, Visible Tones

WHITE COVERAGE

  • No white coverage when used alone

DEVELOPER

  • 1:1.5 Color to Developer Mixing Ratio
  • 9-15-volume DIActivateur Developer

LIFT

  • Up to 1.5 levels

DEVELOPMENT TIME

  • 20 minutes

HAIR TYPE

  • Normal
  • Color-Treated

RESULTS

  • Rich, highly visible tones
  • Incredible shine
  • Best results on levels 4 and above

SALON RESOURCES

✔ Find an Academy Class

✔ Find a Color Class


✔ Find a Class


✔ Request a Sales Consultant


✔ Material Safety Data Sheet

Showcase your artistry with DIA Richesse Hi-Visibility! Our technology makes creating on-trend, tailor-made color for all of your clients simple and predictable.

The Hi-Visibility specialty range is a rich demi-permanent crème hair color infused with a professional concentration of direct dyes. The addition of the direct dyes offer beautiful shine and striking dimension of color on darker shades without the commitment.

Download the DIA Richesse Hi-Visibility Color Chart
 Download the L'Oréal Professionnel Color Theory Chart

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