DIA Richesse Hi-Visibility

Showcase your artistry with DIA Richesse Hi-Visibility! Our technology makes creating on-trend, tailor-made color for all of your clients simple and predictable.

The Hi-Visibility specialty range is a rich demi-permanent crème hair color infused with a professional concentration of direct dyes. The addition of the direct dyes offer beautiful shine and striking dimension of color on darker shades without the commitment.

Download the DIA Color Chart
Download the L'Oréal Professionnel Color Theory Chart

WHITE COVERAGE

• No white coverage when used alone

• 1:1.5 Color to Developer Mixing Ratio
• 9-15-volume DIActivateur Developer

• Up to 1.5 levels

• 20 minutes

HAIR TYPE

• Normal
• Color-Treated

RESULTS

• Rich, highly visible tones
• Incredible shine
• Best results on levels 4 and above