Permanent
INOA | 2.1 oz.
INOA, our first ammonia-free permanent technology, revolutionized the hair color industry with a breakthrough ODS² Oil Delivery System.
INOA is 60% oil, delivering 6 weeks of intense hydration while depositing beautiful color.
INOA’s extensive portfolio provides rich color results, supreme respect for the hair, and unlimited possibilities to create personalized looks for every woman. The INOA experience is fragrance-free and provides optimal scalp comfort and results in 50% more shine than previously colored hair.
Clients will notice the difference! Improve your client loyalty with INOA.
INOA has different collections to meet your every need and desire. Try INOA Gold Naturals for coverage with a hint of warmth with no mixing needed. Reach for INOA High Resist when you’re looking for shades with extra cool tones and resistance to fading. And of course, use INOA Carmilane and our special technology for your redheads.
Experience the INOA difference.
COLOR CHARTS
• 1:1 Mixing Ratio
• 10-vol. INOA Rich Developer
• 20-vol. INOA Rich Developer
• 30-vol. INOA Rich Developer
Unlike traditional permanent haircolor containing ammonia, The ODS2 (Oil Delivery System) technology uses the power of oil to maximize the effectiveness of the hair coloring process with minimal concentration of alkaline agent.
A low dose of MEA (menoethanolamine) slightly opens the cuticle while the ODS2 technology envelops the hair fiber in a film of oil, propelling the water-based colorant and pushing it deeper into the hair fiber for unlimited color results and supreme respect for the hair.
INOA has a wide array of ammonia-free shades. There are 116 available overall. If you are focusing on coverage, the image below will guide you in achieving your desired result and tone.
#INOAUS
Feel limitless with INOA! L’Oréal Professionnel partnered with a diverse group of behind the chair artists to hear how INOA has changed the game for them and their clients. Discover why these hairdressers choose INOA every day.
WATCH MORE#INOAUS
We talked with Suzie Bond as to why she chose to live the difference with INOA. She explained, “It’s all about the product performance. Whether it’s grey coverage, vibrancy, durability, and of course the care for the hair.“
INOA | Developers
INOA | Developers
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INOA | Permanent
