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Permanent

INOA

INOA | 2.1 oz.

116 shades available

Ammonia-Free, Fragrance-Free Oil-Based Color

OVERVIEW

INOA, our first ammonia-free permanent technology, revolutionized the hair color industry with a breakthrough ODS² Oil Delivery System.

INOA is 60% oil, delivering 6 weeks of intense hydration while depositing beautiful color.

INOA’s extensive portfolio provides rich color results, supreme respect for the hair, and unlimited possibilities to create personalized looks for every woman. The INOA experience is fragrance-free and provides optimal scalp comfort and results in 50% more shine than previously colored hair.

Clients will notice the difference! Improve your client loyalty with INOA.

INOA has different collections to meet your every need and desire. Try INOA Gold Naturals for coverage with a hint of warmth with no mixing needed. Reach for INOA High Resist when you’re looking for shades with extra cool tones and resistance to fading. And of course, use INOA Carmilane and our special technology for your redheads.

Experience the INOA difference.

COLOR CHARTS

Download the INOA Color Chart

DIA Colormatching Guidelines

L'Oréal Professionnel Color Theory Chart

WHITE COVERAGE

Up to 100% white hair

LIFT

Up to 3 levels

DEVELOPMENT TIME

35 minutes

HAIR TYPE

Normal
Color Treated

RESULTS

Hydration & nourishment
50% more shine than previously colored hair

DEVELOPER

• 1:1 Mixing Ratio
• 10-vol. INOA Rich Developer
• 20-vol. INOA Rich Developer
• 30-vol. INOA Rich Developer

INOA has a wide array of ammonia-free shades. There are 116 available overall. If you are focusing on coverage, the image below will guide you in achieving your desired result and tone.

116 shades available

#INOAUS

Live the DIFFERENCE with INOA

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Feel limitless with INOA! L’Oréal Professionnel partnered with a diverse group of behind the chair artists to hear how INOA has changed the game for them and their clients. Discover why these hairdressers choose INOA every day.

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REVOLUTIONIZE Your Client’s Hair with INOA

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WHY INOA

We talked with Suzie Bond as to why she chose to live the difference with INOA. She explained, “It’s all about the product performance. Whether it’s grey coverage, vibrancy, durability, and of course the care for the hair.“

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Ask Questions about this Product

Hi, I use 6nn and 7na for covering  gray roots. I wish to switch to inoa color. What are the equivalent of 6nn and 7na in Inoa ?

Asked by: New-client

Hi there! Thank you for contacting L'Oréal Professionnel. We appreciate your interest in our INOA. This is a professional product, manufactured for use by licensed professional stylist. Please contact your stylist for a consultation.

Answered by: Loreal Professionnel

Date published: 2021-08-01

I need to cover my Grey hair for the roots . I want brown shades to be shown . Can you suggest what shades to go for? Thanks.  I was recommended to use 5.25 , but I did not get the brown shade, it changed to my black color & left with few grey hair. 

Asked by: Karthi

Hi there! Thank you for contacting L'Oréal Professionnel. We appreciate your interest in our INOA. This is a professional product, manufactured for use by licensed professional stylist. Please contact your local L'Oreal Professionnel Salon for a consultation regarding our INOA Hair Color.

Answered by: Loreal Professionnel

Date published: 2021-08-06

Hi, my hair is very dark brown and I’ve been using 6N to cover grays and slightly lighten it up. After a few washes it turns to reddish.. what color do you suggest I could mix in to keep it medium brown? 

Asked by: Paulainsd

Hi there, Thank you for your question on what shade to use. We would like to help you pick the right shade, please have your stylist call us @800-345-5012 M-F 9AM-5PM, so that we help her with your formula.

Answered by: Loreal Professionnel

Date published: 2021-06-28

I purchased 6.11/6BB and 6/6N for highlighted hair. I was looking for an ash color. Is this combination correct?

Asked by: Linda

Hi Linda Thank you for your question on mixing INOA. We would love to assist you in picking the best shade for your hair however, in order for us to do so we will need to speak with your stylist to ask some questions. Please have her call us @800-345-5012 M-F 9:00 am – 5:00 pm ET. We look forward to speak with her!

Answered by: Loreal Professionnel

Date published: 2021-06-28

Hi, I have used Marjirel shade 10 with 20% but this is not covering my grey, I don't think 10 comes in a high resistant. Is there the same colour in another product maybe Inoa that I could try or should I change my peroxide strength? Thanks

Asked by: Ang1970

Thank you for using our Majirel. If 10 does not give you enough grey coverage, we recommend you go a bit darker to #9 Light Blonde.

Answered by: Loreal Professionnel

Date published: 2021-06-28

I have dark brown hair and grey roots. I want to change my color to be a lighter shade of brown. I used INOA 6N for length of my hair and 4N to over grey roots. The roots are covered well by rest of my hair didn’t take the color. Should I use a diff color

Asked by: Maddy

Hi there, Thank you for reaching out! The INOA 6N may be too light for your mid-lengths and ends. You may need to go to a darker shade or use a Demi-Permanent Hair Color like Dia- Light. For further assistance please call us at 800-345-5012 and provide reference #16996400.

Answered by: Loreal Professionnel

Date published: 2021-06-18

Hi, I have a client who I have been using 5 and 5.35 on her hair for complete white coverage. She wants to slowly lighten the colour as it’s getting too dark as she ages. Can I slowly introduce 6 into the mix? Or 7.35?

Asked by: Emmm

Hi There, To go a little lighter we suggest you add 6 to the 5.35 to gradually go lighter. If you need further assistance, please call us at 800-345-5012.

Answered by: Loreal Professionnel

Date published: 2021-07-29

Hi I wish to change to your hair colour.  My hairdresser currently uses Wella half 550 and half 660 - which colour would correspond to this? Thankyou

Asked by: Meenar

Hi there, We suggest your hairdresser do a strand test with Majirel 6.0 and 7.0.

Answered by: Loreal Professionnel

Date published: 2021-06-17

INOA GOLD NATURALS Questions - page 2

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