Menu

Search

BESTSELLER

Permanent

INOA

INOA | 2.1 oz.

  • 116 shades available

Ammonia-Free, Fragrance-Free Oil-Based Color

OVERVIEW

 

INOA, our first ammonia-free permanent technology, revolutionized the hair color industry with a breakthrough ODS² Oil Delivery System.

 

INOA is 60% oil, delivering 6 weeks of intense hydration while depositing beautiful color.

 

INOA’s extensive portfolio provides rich color results, supreme respect for the hair, and unlimited possibilities to create personalized looks for every womanThe INOA experience is fragrance-free and provides optimal scalp comfort and results in 50% more shine than previously colored hair.

 

Clients will notice the difference! Improve your client loyalty with INOA.

 

INOA has different collections to meet your every need and desire. Try INOA Gold Naturals for coverage with a hint of warmth with no mixing needed. Reach for INOA High Resist when you’re looking for shades with extra cool tones and resistance to fading. And of course, use INOA Carmilane and our special technology for your redheads.

 

Experience the INOA difference.

 

COLOR CHARTS

INOA Color Chart

DIA Colormatching Guidelines

L'Oréal Professionnel Color Theory Chart

WHITE COVERAGE

  • Up to 100% white hair

LIFT

  • Up to 3 levels

DEVELOPMENT TIME

  • 35 minutes

HAIR TYPE

  • Normal
  • Color Treated

RESULTS

  • Hydration & nourishment
  • 50% more shine than previously colored hair

DEVELOPER

• 1:1 Mixing Ratio
10-vol. INOA Rich Developer
20-vol. INOA Rich Developer
30-vol. INOA Rich Developer

TECHNOLOGY

Unlike traditional permanent haircolor containing ammonia, The ODS2 (Oil Delivery System) technology uses the power of oil to maximize the effectiveness of the hair coloring process with minimal concentration of alkaline agent. 

A low dose of MEA (
menoethanolamine) slightly opens the cuticle while the ODS2 technology envelops the hair fiber in a film of oil, propelling the water-based colorant and pushing it deeper into the hair fiber for unlimited color results and supreme respect for the hair.

INOA has a wide array of ammonia-free shades. There are 116 available overall. If you are focusing on coverage, the image below will guide you in achieving your desired result and tone.

116 shades available

#INOAUS

Live the DIFFERENCE with INOA

INOA_PDP_1_220x294
INOA_PDP_1_380x256
INOA_PDP_1_220x220_L
INOA_PDP_1_220x220

Feel limitless with INOA! L’Oréal Professionnel partnered with a diverse group of behind the chair artists to hear how INOA has changed the game for them and their clients. Discover why these hairdressers choose INOA every day.

WATCH MORE
INOA_PDP_1_460x460

#INOAUS

REVOLUTIONIZE Your Client’s Hair with INOA

760x1078

WHY INOA


We talked with Suzie Bond as to why she chose to live the difference with INOA. She explained, “It’s all about the product performance. Whether it’s grey coverage, vibrancy, durability, and of course the care for the hair.“

You May Also Like