Achieve dimensional cool color with the Color Me French Technique and our Parisian Cool Palette featuring L’Oreal Professionnel hair color.
Clients are searching more and more for ashy hair on Instagram and Pinterest! Popularity of the Ash Brown Balayage search on Pinterest is up 30% over last year.
Get inspired with our Artists’ Ash Brunette looks below – and also check the Ash Blonde Techniques!
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BY SEBASTIAN LANGMAN-KIRTLEY
L’Oréal Professionnel Artist Sebastian Langman-Kirtley created this deep, rich violet look using INOA and DIA Light – all ammonia free products for incredible health and shine! Discover his techniques and formulas.
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NEW GROWTH APPLICATION
Apply 2/3 INOA 5.12/5BV + 1/3 4.20/4VVV with 10-vol. INOA Rich Developer at the new growth.
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MIDLENGTHS & ENDS
Starting at the nape, taking 1 inch diagonal back sections, alternate your new growth formula and INOA 5.12/5BV with 20-vol. INOA Rich Developer through the midlengths and ends. Process for 35 minutes.
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GLOSS
Rinse, shampoo and towel dry the hair thoroughly. Apply gloss formula globally: 2/3 DIA Light 7.12/7BV + 1/3 DIA Light 4.20/4VVV with 9-vol. DIActivateur Developer. Process for up to 20 minutes. Rinse, shampoo and condition with Serie Expert Vitamino Color A-OX.
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BY CHRISTINE FITZPATRICK
L’Oréal Professionnel Artist Christine Fitzpatrick created this beautiful soft brown after speaking with her client about changing up her look. Remember to have meaningful consultations with your clients - you are the expert!
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APPLICATION & SECTIONING
Apply equal parts INOA 6.1/6B + 7/7N with 10-vol. INOA Rich Developer at the new growth applied as a global retouch. Pull the new growth formula through the mid-lengths and ends in zigzag sections, alternate leaving every other subsection out. Process for 35 minutes
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GLOSS
Rinse, shampoo and towel dry the hair thoroughly. Apply gloss globally: DIA Light 7.12/7BV with 6-vol. DIActivateur Developer. Process for up to 20 minutes. Rinse, shampoo and condition with Serie Expert Vitamino Color A-OX. Style with Vitamino Color A-OX Color 10-in-1, Tecni.ART Next Day Hair.
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BY BRANDON CURTIS
L’Oréal Professionnel Artist Brandon Curtis completely transformed his client from end of summer brass to a cool French brunette with the power of Majirel!
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NEW GROWTH APPLICATION
Apply Majirel 5.1/5B with 20-vol. Majicrème Developer at the first 3 inches of new growth as a global retouch.
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MIDLENGTHS & ENDS
Section the hair into 4 quadrants. In each quadrant, take a ½ inch zigzag subsection. Apply ¾ Majirel 6.1/6B + ¼ 7.1/7B with 20-vol. Majicrème Developer. Isolate sections with Sweet Mèches. Process for 35 minutes.
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GLOSS
Rinse, shampoo and towel dry the hair thoroughly. Apply gloss globally: DIA Light 8.1/8B with 6-vol. DIActivateur Developer. Process for 5-10 minutes. Rinse, shampoo with LUO Post-Color Shampoo and treat with Serie Expert Powermix Color.
