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DIA Inspiration How-To:

Add-On Services

Seal, Heal andRe-Awaken the Hair

BEYOND THE GLOSS. Introducing artist developed hair color services that push the boundaries of what we think about demi-permanent. Our love chain of L’Oréal Professionnel Artists showcase their creativity and the unique versatility of DIA as more than just a gloss. Learn to re-awaken highlights with a dynamic lowlight & glossing technique, as well as a color correcting root smudge with the use of DIA Richesse and DIA Light.

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  1. 1

    SUNLIGHT & SHADE

    BY SEBASTIAN LANGMAN-KIRKLEY


    A DIA Richesse lowlight and DIA Light gloss technique. “This technique was designed to re-awaken highlights by selectively adding depth while keeping brightness to the overall look.”

  2. 2

    Formula

    LOWLIGHT AND GLOSS


    Formula 1: DIA Richesse 6.3/6G + 9-vol DIActivateur Developer + Smartbond Step 1 Formula 2: DIA Richesse 8.31/8GB + 9-vol DIActivateur Developer + Smartbond Step 1 Formula 3: DIA Light 10.13/10BG + 6-vol DIActivateur Developer + Smartbond Step 1

  3. 3

    SECTION


    Begin sectioning the hair from ear to ear through the high point of the head. In the nape, create a zigzag section varying the height of the peaks from low to high to low. 

  4. 4

    Formula

    APPLICATION


    Using a planchette, paint lowlights of Formula 1 in the shallow peaks, and lowlights of Formula 2 in the deeper ones. Repeat this pattern in 2 inch subsections up to the occipital bone.

  5. 5

    Formula

    APPLICATION


    In the crown, paint all the peaks with Formula 1. Continue this application on the left side of the head up to the temple.

  6. 6

    Formula

    APPLICATION


    Above the parietal ridge paint all the peaks with Formula 1. Repeat these steps on the right side of the head. Process to desired level of lift, rinse thoroughly.

  7. 7

    GLOSS & TREAT


    Towel dry and gloss with Formula 3 for up to 20 minutes, rinse thoroughly. Apply Smart Bond Step 2, process for 10 minutes.

  8. 8

    REMOVAL & RINSING


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel A-OX Vitamino Color shampoo. Condition and preserve color radiance with a Serie Expert Powermix Color A-OX in-salon treatment.

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  1. 1

    Double Dia

    BY DJ MCGINLEY


    A DIA Richesse root smudge and DIA Light gloss technique with the help of Blond Studio. “This technique is a color correcting service that incorporates ammonia free technology to seal and heal the hair.”

  2. 2

    Formula

    COLOR CORRECT


    Formula 1: Blond Studio Multi Techniques Powder + 30-vol Majicreme Developer + Smartbond Step 1 Formula 2: DIA Light 8.23/8VG + 9-vol DIActivateur Developer + Smartbond Step 1 Formula 3: ½ DIA Richesse Metals .11/BB + ½ DIA Richesse Clear + 9-vol DIActivateur Developer + Smartbond Step 1

  3. 3

    Formula

    APPLICATION


    Using Formula 1 in four quadrants, create a full balayage throughout the head. Process to desired level of lift, rinse thoroughly and power dry.

  4. 4

    Formula

    APPLICATION


    Maintaining established sections, feather Formula 2 at the new growth area. Allow to process for 10 minutes, rinse thoroughly

  5. 5

    GLOSS & TREAT


    Towel dry and gloss with Formula 3 for 3 - 5 minutes, rinse thoroughly. Apply Smart Bond Step 2, process for 10 minutes.

  6. 6

    REMOVAL & RINSING


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel A-OX Vitamino Color shampoo. Condition and preserve color radiance with a Serie Expert Powermix Color A-OX in-salon treatment.

  7. 7

    END RESULT


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Dynamic DIAunderstanding the differences