Vibrant Technologiesfor Sophisticated Trend Looks
BEYOND THE GLOSS. Introducing artist developed hair color services that push the boundaries of what we think about demi-permanent. Our love chain of L’Oréal Professionnel Artists showcase their creativity and the unique versatility of DIA as more than just a gloss. Are you in on the latest hair color trends? Discover a sophisticated lowlight technique utilizing DIA Richesse Metals and a color matching technique using DIA Richesse and DIA Richesse Metals.
Check out Trend-Focused How-To’s below!