Harness the power of anAlkaline Demi-Permanent
BEYOND THE GLOSS. Introducing artist developed hair color services that push the boundaries of what we think about demi-permanent. Our love chain of L’Oréal Professionnel Artists showcase their creativity and the unique versatility of DIA as more than just a gloss. Camouflage the appearance of white by adding in subtle highlights and lowlights or diffuse your client’s white with highlights, followed by a full cover and shine gloss with DIA Richesse!
Check out Wipe Out White How-To’s below!