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  • DIA Inspiration How-To:

    Wipe Out White

Harness the power of anAlkaline Demi-Permanent

BEYOND THE GLOSS. Introducing artist developed hair color services that push the boundaries of what we think about demi-permanent. Our love chain of L’Oréal Professionnel Artists showcase their creativity and the unique versatility of DIA as more than just a gloss. Camouflage the appearance of white by adding in subtle highlights and lowlights or diffuse your client’s white with highlights, followed by a full cover and shine gloss with DIA Richesse!

Check out Wipe Out White How-To’s below!


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    LA VIE EN ROSE

    BY AMY JO BENIEK


    Camouflage the appearance of white by adding subtle high and low lights with Blond Studio and DIA Richesse. “The rich earth tones and rosy reflects in this color inspire a summertime love affair with your hair.”

  2. 2

    Formula

    WHITE-COVERAGE


    Formula 1: DIA Richesse 5.8/5M + 9-vol DIActivateur Developer + Smartbond Step 1 Formula 2: Blond Studio Multi Techniques Powder + 30-vol Majicreme Developer + Smartbond Step 1 Formula 3: DIA Richesse .24/VC + 9-vol DIActivateur Developer + Smartbond Step 1

  3. 3

    SECTION


    At the nape create horizontal sections coming up the head. (The last section will end at the mid-recession point.) Isolate section at crown ands secure with a clip, leaving fringe free to be painted

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    Formula

    APPLICATION


    Apply Formula 1 as a global application retouch

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    Formula

    APPLICATION


    Starting in the nape, take horizontal sections, create balayage highlights using single point technique with Formula 2. Diffuse Formulas 1 & 2 to blend where they meet.

  6. 6

    Formula

    APPLICATION


    In fringe area create 2 balayage highlights to contour the haircut/face shape. Isolate sections using Sweet Meche or plastic wrap. Process for 20 minutes and rinse thoroughly.

  7. 7

    GLOSS & TREAT


    Towel dry and gloss with Formula 3 for 5 - 10 minutes, rinse thoroughly. Apply Smart Bond Step 2, process for 10 minutes.

  8. 8

    REMOVAL & RINSING


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel A-OX Vitamino Color shampoo. Condition and preserve color radiance with a Serie Expert Powermix Color A-OX in-salon treatment.

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    END RESULT


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  1. 1

    Sunrise Skylights

    BY CHRISTINE FITZPATRICK


    Diffuse white hair with Blond Studio highlights and DIA Richesse to cover and gloss. “This look is inspired by the fiery, evening night sky.”

  2. 2

    Formula

    WHITE-COVERAGE


    Formula 1: Blond Studio Multi Techniques Power + 40-vol. Majicreme Developer + Smartbond Step 1 Formula 2: DIA Richesse 7.13/7BG + 9-vol DIActivateur Developer + Smartbond Step 1 Formula 3: DIA Richesse Hi-Visibility 1in. Ribbon .64/RC + 1 in. Ribbon .34/GC + 1 oz. DIA Richesse Clear + 9-vol DIActivateur Developer + Smartbond Step 1

  3. 3

    SECTION


    Take a horseshoe section from recession to crown and clip. Drop rest of hair down to do root shadow. The horseshoe section will then end up being divided into 6 subsections. Each subsection will have 2-6 V’s- 2 point balayage.

  4. 4

    Formula

    APPLICATION


    Creating a horseshoe subsection around the parietal ridge, secure this section and release the remaining hair. Apply Formula 3 to new growth of the hair below the top section.

  5. 5

    Formula

    APPLICATION


    Use Sweet Meches to isolate each highlight before releasing the hair from the top section. Release the top horseshoe subsection and create 6 horizontal subsections moving back from hairline.

  6. 6

    Formula

    APPLICATION


    Paint V’s (2 point balayage) with Formula 1, utilizing Formula 2 inside every other V in back 2 sections. Use Sweet Meches to isolate. Process to desirable result, rinse thoroughly and towel dry.

  7. 7

    GLOSS & TREAT


    Apply Formula 3 globally, process 2-10 minutes, depending on desired result, rinse thoroughly. Apply Smartbond Step 2 for 10 minutes.

  8. 8

    REMOVAL & RINSING


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel A-OX Vitamino Color shampoo. Condition and preserve color radiance with a Serie Expert Powermix Color A-OX in-salon treatment.

  9. 9

    END RESULT


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