GLOW How-To from Majirel GLOW- L’Oreal Professionnel- For Hairdressers
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How To: GLOW

Recruit Clients to Color With Majirel GLOW

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The new GLOW service creates dimension and prismatic shine without the need to pre-lighten. The trend in makeup and beauty is all about glowing from within – enhance your client’s look with this trend brought to hair. With our new 12.5-volume developer, you get a slight amount of lift to deposit just enough of the cool tone and incredible shine.

CLIENT: Hair cut client new to color
TECHNIQUE: Balayage or Global, no need to pre-lighten
RESULT: Dimension, prismatic shine

Want to learn more about the Majirel GLOW collection? Discover GLOW.

Want more GLOW Services?
GLOW LIGHTS
GLOW REFRESH
GLOW REVISION


Download the Majirel GLOW Color Chart

Share your looks on social for a chance to be featured! Be sure to use the hashtags so we can find your posts! #LOREALPROUS #MAJIRELGLOW

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    Glow

    BY LAURA GIBSON


    Laura Gibson @lgibsoncolorist transformed this natural level 5 using Majirel GLOW!

  2. 2

    SECTION

    PREP


    Establish a profile parting, then an ear to ear parting to create 4 total sections.

  3. 3

    REGROWTH

    FORMULA & APPLICATION


    Formula 1: Majirel GLOW D.22/VV + 12.5-vol. Majicrème Developer
    Apply as a global application at the regrowth area.

  4. 4

    MIDLENGTHS & ENDS

    FORMULATE AND SECTION


    Formula 2: Majirel GLOW D.22/VV + 30-vol. Majicrème Developer
    Comb and section the hair from ear to ear. Subdivide the hair in the back, by the occipital bone. Apply Formula 2 evenly through mid-lengths and ends. Process for 35 minutes.

  5. 5

    RINSE & TREAT

    FINISH


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel LUO Post Shampoo. Condition and preserve color radiance with Serie Expert Vitamino A-OX Conditioner.

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    1

    GLOW

    BY KENNY REED


    Kenny Reed @kenny.reed glowed up this gorgeous natural level 6 with Majirel GLOW. Discover how!

  2. Glow-How-To-Kenny-Reed

    2

    SECTION

    Prep


    Establish a profile parting, then an ear to ear parting to create 4 total sections.

  3. Glow-How-To-Kenny-Reed

    3

    REGROWTH

    FORMULA & APPLICATION


    Formula 1: Equal parts Majirel GLOW L.13/BG + D.13/BG + 12.5-vol. Majicrème Developer
    PRO TIP: If results of L.13/BG are too light and D.13/BG are too dark for desired results, mix equal parts to create medium M.13/BG for midrange results.
    Apply as a global application at the regrowth area to create a soft shadow root.

  4. Glow-How-To-Kenny-Reed

    4

    MIDLENGTHS & ENDS

    FORMULATE AND SECTION


    Formula 2: Majirel GLOW L.13/BG + 20-vol. Majicrème Developer
    Comb and section the hair from ear to ear. Subdivide the hair in the back, by the occipital bone.
    Apply evenly through mid-length and ends. Process for 35 minutes.

  5. Glow-How-To-Kenny-Reed

    5

    RINSE & TREAT

    FINISH


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel LUO Post Shampoo. Condition and preserve color radiance with Serie Expert Vitamino A-OX conditioner.

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  1. 1

    GLOW

    BY SEBASTIAN LANGMAN-KIRTLEY


    Sebastian Langman-Kirtley @sebastiancolorist subtly transformed this gorgeous natural level 5 and made her GLOW. With Majirel GLOW, add beautiful cool tone to dark hair in one step.

  2. 2

    SECTION

    Prep


    Establish a profile parting, then an ear to ear parting to create 4 total sections.

  3. 3

    REGROWTH

    FORMULA & APPLICATION


    Formula 1: Majirel GLOW D.17/BGr + 12.5-vol. Majicrème Developer
    Apply as a global application at the regrowth area.

  4. 4

    MIDLENGTHS & ENDS

    FORMULATE AND SECTION


    Formula 2: Equal parts Majirel GLOW D.11/BB + D.17/BR + 20-vol. Majicrème Developer
    Comb and section the hair from ear to ear. Subdivide the hair in the back, by the occipital bone.
    Apply Formula 2 evenly through mid-lengths and ends. Process for 35 minutes.

  5. 5

    RINSE & TREAT

    FINISH


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel LUO Post Shampoo. Condition and preserve color radiance with Serie Expert Vitamino A-OX conditioner.

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  1. GLOW_How-To_Step-x-Step4_500x600

    1

    GLOW

    BY ABBIE ADDOTTA


    Abbie Addotta @abbieaddotta made this natural level 4 glow with new Majirel GLOW without any pre-lightening. A beautiful technique in a quick 35-minute service can help grow your color business and push the latest trends in your color services.

  2. GLOW_How-To_Step-x-Step3_500x600

    2

    SECTION

    Prep


    Establish a profile parting, then an ear-to-ear parting to create 4 total sections. On top of the head create 4 medium sized triangle shaped partings. Bottom of triangle should not extend pass the parietal ridge.

  3. GLOW_IMAGE1_500x600

    3

    REGROWTH

    FORMULA & APPLICATION


    Formula 1: Majirel GLOW D.12/BV + 12.5-vol. Majicrème Developer
    Apply as a global application at the regrowth area.

  4. GLOW_IMAGE2_500x600

    4

    MIDLENGTHS & ENDS

    FORMULA & APPLICATION


    Prepare Formula 2: Majirel GLOW D.12/BV + 20-vol. Majicrème Developer
    In each of the triangle sections on top, divide triangle into halves and alternate between Formula 1 and Formula 2 for the pull through. Process for 35 minutes.

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    5

    RINSE & TREAT

    FINISH


    Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel LUO Post Shampoo. Condition and preserve color radiance with Serie Expert Vitamino A-OX conditioner.

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