Shine with DIA.Sparkle with Tecni.ART
Kick off the colder months to come with a collection of soft winter waves for your clients, personalized by L’Oréal Professionnel Artists. You’ll discover why DIA + Tecni.ART are the perfect combination to create beautiful, glossy looks, giving you maximum confidence to take on the busiest styling season of the year!
WAVES THAT SHINE
For all step-by-steps, download the Holiday Lookbook!
WAVES THAT LAST
WITH TECNI.ART TRANSFORMERS
Wet or dry hair, there are infinite possibilities
Prep on wet hair: Apply blowdry lotion to prep, smooth, and protect.
Finish on dry hair: Work past through hands and apply for definition and texture.
Discover Transformer Lotion
Prep on wet hair: Gently emulsify the gel into a foam. Apply from roots to lengths to achieve volume and lift.
Finish on dry hair: Apply the gel on short cuts for control or on curls for definition without stiffness.
Discover Transformer Gel
Share your looks on social for a chance to be featured! Be sure to use the hashtags so we can find your posts!#LOREALPROUS #DIA #TECNIART