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INOA: The original ammonia-free permanent hair color technology

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February Only! Receive a complimentary INOA Post-Color Shampoo with your purchase of 6+ INOA shades. INOA is 60% oil, delivering 6 weeks of intense hydration while depositing beautiful color. INOA’s extensive portfolio provides rich color results, supreme respect for the hair, and unlimited possibilities to create personalized looks for every woman. The INOA experience is fragrance-free and provides optimal scalp comfort and results in 50% more shine than previously colored hair.

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Enhance Your Ammonia-Free Service Menu With INOA

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Toffee Drizzle
Featured Shades: INOA 6/6N, CLEAR, 5.17/5BGr, 7.17/7BGr


Crisp Rosé
Featured Shades: INOA 7.11/7BB, 9.12/9BV, 9.22/9VV


Ember Glow
Featured Shades: INOA 6.45/6CRv, 6.8/6M, 6.46/6CR


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Discover the INOA Technologies

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1.      INOA
These 116 ammonia-free shades offer 100% grey coverage while also providing a fragrance-free experience that delivers 50% more shine than previously colored hair.
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2.      INOA HIGH RESIST
These 9 shades combat brassiness for up to 8 weeks while also providing improved visible hair quality.
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3.      INOA GOLD NATURALS
These 5 shades are for clients seeking coverage and warmth.
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4.      INOA CARMILANE
These 4 shades offer our most intense, perfectly pure red palette, with extreme fade resistance.
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Explore INOA Color Consultation Tips

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Learn how to confidently talk about INOA with our Color Consultation Tips. Find information about the INOA technologies, learn how to showcase your ammonia-free service menu, and learn how to sell the versatility of INOA.


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