Search & L'Oréal Professionnel Affiliate Program

At L’Oreal Professionnel, we stand for pros. To help you during this unprecedented time L’Oreal Professionnel created an Affiliate Program in partnership with While your doors are closed, this program allows you to earn 20% commission when your clients purchase the professional salon brands they love, shipped directly to their home, using your unique referral link. Get Started Today!

*Please note this is a FREE program exclusive to licensed salon professionals and your SalonCentric or State/RDA Account ID# will be required to process your application.

Questions? Contact Customer Care Center via email or 1-800-345-5012 (Monday – Friday 9 - 5pm EST)
Step 1:

Sign up for a free Rakuten publisher account here. Please allow for up to 5 business days for approval. If you already have a Rakuten publisher account, skip to Step 3.

When you sign up, you must fill out the following sections:

  • Your Company (or Name) Info - Enter Social Security or Tax ID # with no dashes or spaces
  • Contact & Account Info
  • Primary Website Info - Provide your salon website information or if you don’t have a website, you can use your individual social media profile link. When providing the website URL, make sure to include http:// followed by the rest of the URL
  • Payment Threshold
  • Language Preference
  • Membership Agreement
  • Information Certification
Step 2:

Once you’ve been approved, you’ll be notified by Rakuten and receive access to your Rakuten Affiliate Dashboard.
Step 3:

Log into your Rakuten account and search for Once you see the offer, click apply!

Standard referral commission is 7% for all non-stylists. Once you are verified and approved as a licensed pro with your SalonCentric or State/RDA Account ID# (approximately 5 business days) your commission will be 20%.
Step 4:

Once the team approves you application based on the credentials supplied, you’ll receive a notification that you’ve been accepted!
Step 5:

Use your new unique affiliate referral tracking link to refer clients to and start earning commission! Share your unique link on your website, social channels, and in emails and texts with your client list and encourage them to purchase L'Oréal Professionnel hair care and styling products on You will receive a 20% commission on the purchases.
Step 6:

For each sale through your affiliate tracking link you'll earn 20% commission which will be issued and managed through your Rakuten account.
Ideas to Promote Your New Unique Affiliate Referral Tracking Link

  • Download our Salon Starter Kit to help get your clients excited about purchasing L'Oréal Professionnel hair care and styling products. The easy to use kit includes a content calendar, email templates and social media posts. Additionally, the kit will include messaging on ways to get clients back into your chairs once you know when your businesses will open. Kit will be available in the coming days.

  • Send your client personalized care tips and styling tricks -- remind them to step away from the scissors!

  • Host HSN style Instagram LIVES and share your personal favorite products & advice for how to use them.

  • Create a Facebook Group for your clients to connect with each other and share ways to use haircare as selfcare, ensuring their mane is in great condition when they come back to you!

Have more questions? Go to our FAQ section for answer all your inquiries.
Any further questions or concerns, Contact Customer Care Center via email or 1-800-345-5012 (Monday – Friday 9 - 5pm EST)