March 22- 27, 2019

Paris 110 Year Anniversary Celebration

110 Year Anniversary Celebration | Paris, France


L'Oréal Professionnel celebrates 110 years of partnership with the top hairdressers in the world! Join us March 22-27th, 2019 in the most mythical places in Paris to discover our new color philosophy and much more! This event will include international VIP clients, top hairdressers and influencers, trade and beauty press and major influencers! Lets build the future together now!


What you'll learn


    MARCH 22nd
  • Depart USA

  • MARCH 23rd
  • Arrive in Paris
  • US Welcome Cocktail Reception

  • MARCH 24th
  • Free Day

  • MARCH 24th Evening
  • Welcome by Nathalie Roos, President of Professional Products Division, and Marion Brunet, General Manager L’Oréal Professionnel
  • Support your favorite look at the International COLOR & STYLE TROPHY GRAND FINALE
  • Get inspired by hair shows with the best artists followed by an opening cocktail reception

  • MARCH 25th and 26th
  • MASTER CLASSES @PalaisdeTokyo: Master our new hair color philosophy ‘LA FRENCH’ and the new COLOR ME FRENCH TECHNIQUES with the best artists from all over the world
  • Discover our new big hair color innovation in avant-première and experiment it live to join the community
  • Live the new hair color in-salon experience with our exclusive consultation App
  • Get upskilled on social media to boost your business and discover exclusive tools

  • MARCH 26th Evening
  • Outstanding party with the first ever L’Oréal Professionnel HAIR FASHION SHOW with our international ambassadors Alexa Chung & Crista Cober
  • Live music performances on stage
  • AFTERSHOW PARTY to celebrate the 110th anniversary all together!

  • MARCH 27th
  • Depart Paris

  • Register Now

Where to stay


L'Oréal Professionnel will make room reservations on your behalf at a 5 star property in the heart of Paris based on the requests made through the registration process. Hotel fees are included in $7,500/500,000 point ticket price.

How to get there


Air Transportation
Our travel concierge will be reaching out to you directly to book travel on your behalf. Your airline ticket is also included in the $7,500 ticket price, up to $2,000.

Ground Transportation
Taxi service is located just outside the airport exit and Uber is easily accessible.

Arrival: March 23rd (Depart the US March 22nd)
Departure: March 27th at leisure