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Hair.com & L'Oréal Professionnel Affiliate Program


At L'Oréal Professionnel, we stand for pros. To help you during this unprecedented time, L’Oreal Professionnel created an Affiliate Program in partnership with Hair.com. While your doors are closed, this program allows you to earn 20% commission when your clients purchase the professional salon brands they love, shipped directly to their home, using your unique referral link. Get Started Today! Or, visit our FAQs here.

Focus On a “Shop Local” Message To Customers


At moments like these, when every business is experiencing setbacks, communities come together to help and support each other however they can. We find a message with a focus on shop local and supporting local business are effective starting points to get customers to consider purchasing from you. With this messaging in mind, here are some ways to encourage your clients to support you and your business. Communicate this via email and social media and make sure to have information on your website, Google Business and/or Yelp profiles.



1. Rebooking & Purchase a Gift Card
By now you may have rescheduled March and April in-salon appointments until further notice. Reach back out to those customers and recommend they purchase a gift card for their rescheduled appointments. For those that may have cancelled, reach back out to reschedule their appointments and offer the gift card option.


2. Offer Curbside Pick-up & Local Deliveries
Many customers still need their dose of professional hair care. Offer clients curbside pick-up and/or deliveries. This way they can support local business, while still utilizing professional care products that you’ve recommended to them.


3. Stay In Touch With Clients
As you know, salon professionals have a unique and personal connection to their clients. During this time of quarantine and isolation, your clients may appreciate you reaching out via text and or social media asking how they are and also checking in on their hair. This is a great opportunity to then offer a virtual consultation that could lead to retail opportunity.


4. Ratings & Reviews
Now is a great time to build ratings and reviews via Google Business, Yelp and/or your website. If you’re offering curbside pick-up, local deliveries, and/or virtual consultations, make sure to ask your clients if they can leave a review for the services you are providing. If not, send out an email and or post on social media your plans to come back stronger than ever once local legislation allow salons to open. To do so, you need their support to have strong reviews about the salon, services and the experience your loyal clients have. Don’t forget to link to the site where they can leave a review.


5. Go Fund Me
Many people love supporting local communities and businesses and GoFundme.com has been a popular platform to do so. Individuals and local business has been using the for-profit crowdfunding platform to raise funds from events to challenging life and/or business circumstances. Currently, on their homepage, the site features ways to support small business affected by COVID-19. Find Out More

Maintain Client Engagement with These Community Sourced Ideas


Take inspiration from other salon owners and hairdressers on ways they are keeping clients engaged – continue to provide a professional touch, maintain open lines of communication and recommend customized retail to maintain hair.



1. Show Your Roots Client Contest – Dominic Michael Salon in St. Louis, MO
IDEA: Dominic Michael Salon created a promotional contest announced on social media and through email offering three months of free hair color to one lucky winner. To enter, clients share photos on Instagram of their roots and tagged the salon.

RESULTS:

  • Engage with clients even when the salon is closed
  • Actively prevent them from succumbing to at-home hair color as a temporary solution
  • Viral opportunity that could potentially reach other consumers
  • Increase salon’s following on Instagram

2. Virtual Consultations To Recommend Customized Color Maintenance Kits – Christine Fitzpatrick, Beauty Collective Salon, Birmingham, MI
IDEA: L’Oréal Professionnel Artist, Christine Fitzpatrick, offers clients virtual consultations via FaceTime to see the state of their hair color. Based on what she sees, she then recommends hair color maintenance retail products to help combat any issues and/or temporarily cover problem areas until her salon opens. Recommendations she’s made already include specific Hair Touch Up Shades to cover grays combined with Vitamino Color CC Blondes to fight brassiness. These kits are then delivered to each client’s doorsteps.

RESULTS:

  • Generate retail revenue
  • Showcase clients proactive approach to helping with their hair while salons are closed
  • Actively prevent them from succumbing to at-home hair color as a temporary solution

3. Personalized Hair Touch Up Packages – JoAnna Schwerin, Sola Salon Studio, Colorado Springs, CO.
IDEA: Stylist, Joanna Schwerin, offers clients personalized Hair Touch Up packages based on their current hair color and need. These are then delivered to every client that puts in the order via phone, text or email.

RESULTS:

  • Generate retail revenue
  • Showcase clients proactive approach to helping with their hair while salons are closed
  • Actively prevent them from succumbing to at-home hair color as a temporary solution
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