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Source Essentielle In-Salon Best Practices

Enhance the Source Essentielle In-Salon Experience

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Source Essentielle offers your salon the opportunity to service an entirely new client with a hair care regimen made of naturally-derived ingredients. With the right consultation best practices, merchandising and in-salon promotions, a salon will find success with the line. 

Below, some of the top L’Oreal Professionnel salons share their best practices with Source Essentielle that have brought them success servicing this new client. 

Best-in-Class Merchandising

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    MICHAEL ANGELO SALON


    Place the refill merchandising unit in the retail section to attract attention and promote conversation.

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    VANITY SALON


    Bring out the “natural” element of the line with greenery/florals.

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    SQUARE SALON


    Use a nesting table to highlight the new line and promote any special offers.

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    VOSS SALON


    Use shelf talkers or easels to educate the line’s point of difference.

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Best-in-Class Salon Sell-Through Ideas

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    PROMOTE LOYALTY WITH REFILL DISCOUNT


    “We give an extra discount on the third refill so it incentivizes them to bring back their bottles for the recyclable feature.” -SQUARE SALON

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    USE PRESCRIPTION CARDS


    Instead of selling, stylists are educating their clients on the products needed to “preserve their investment.”   -ROBERT ALLAN SALON

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    PROMOTE REGIMEN BUNDLES


    “We have been successful with a simple bundle promotion: Purchase a Shampoo & conditioner, receive your first refill Shampoo complimentary.” -VANITY SALON

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Best-in-Class Consultations

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    TARGET THE INOA CLIENT


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    SET EXPECTATIONS


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    DESCRIBE EACH PRODUCT


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Best-in-Class Back Bar Protocols

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    CREATE A TREATMENT


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    PAIR WITH ESSENTIAL OILS


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