Min Kim, L’Oréal Professionnel Artist and Colorist at Butterfly Studio Salon in New York, has a new secret weapon for getting up to nine levels of beautiful lift. She credits new L’Oréal Professionnel Blond Studio 9 Lightener with oil developer to lift her clients’ dark hair in one session and leave it looking clear and bright. She explains that the lightener is a first-of-its kind technology with improved lift of up to nine levels, a whipped-butter consistency and accelerated lightening power. “With Blond Studio 9, I achieve a more consistent, enhanced lift on my most resistant clients,” says Min. “The oil-based formula makes it so easy to paint, foil and apply! It is a true powerhouse, my new favorite product and a force to be reckoned with.”