New! Serie Expert Silver Shampoo

#1 Colorist Recommended, #1 Client Requested.

Hair Type
• Grey hair
• White hair
• Very blonde hair

• Neutralize with violet-micro pigments
• Anti-brassiness
• Enhances shine
• Softens

• The Gloss Protect System allows for soft, supple and shiny hair that regains its purity and natural sheen.

Purchase Serie Silver Shampoo

The Silver Regimen: Prescribe the perfect regiment to protect color and tone in between color appointments

  1. 1

    Vitamino A-OX Soft Cleanser


    Purifies sensitized, colored hair and helps prolong color radiance.

  2. 2

    Silver Shampoo


    Neutralizes unwanted yellow tones and returns hair to a beautiful and natural cool tone.

  3. 3

    Powermix Base + Color


    Provides conditioning, color protection, nourishment and hydration. 

  4. 4

    Vitamino Color A-OX 10 in 1


    Protects color from heat and enhance shine.

  1. 1
  2. 2
  3. 3
  4. 4


PREP: Start the ultimate in-salon experience with a relaxing & personalized shampoo massage. TREAT: Think of treatments as the proof your clients need to understand the contribution haircare has to long-lasting results. STYLE: Demonstrate how Perfect Salon Hair can be achieved each and every day with fool-proof & caring styling products.

Perfect salon hair every day #powermix

Mix, Match & Personalize with Powermix

Serie Expert
Serie Expert
Serie Expert
Serie Expert

In 2017, Serie Expert reinvents the in-salon experience with Powermix. These professionally concentrated masks are personalized and freshly mixed in front of the client to instantly treat any client concern. At the same time, the treatment offers a sensorial experience at the back bar that elevates their entire experience in the salon.

Serie Expert

How it worksPowermix

Slider Expert

Powermix is a unique combination of a base liquid and additive liquid that are mixed to create a creamy formula. With a professional concentration of ingredients, the hair is instantly transformed.

The technology: a combination of rich conditioning agents for intense nutrition and a water base that brings lightness and shine. This micellar technology brings a unique mask that nourishes without weighing down. To learn about Powermix application, client offerings and more, check out our Powermix Treatment page.

The in-salon experience

  1. Protocol_application_SerieExpert_Step1




    If your client has trouble putting her concerns into words, do the following: - Touch and brush the hair to feel the quality and see how the hair moves - Part the hair to assess the scalp for signs of stress or damage.

  2. Protocol_application_SerieExpert_Step2



    sIDES oF hEAD

    After you have prescribed a Powermix and Serie Expert range to your client, use the corresponding shampoo at the back bar.

  3. Protocol_application_SerieExpert_Step3




    Mix the base liquid and the additive liquid of choice in front of the client. Squeeze the Powermix base bottle to measure one dose, 0.17 fl.oz.. (5ml), and add to the bowl. Mix in the equivalent amount of a Powermix additive of choice. Apply to the hair with a professional gesture. For best results, leave on for up to 5 minutes.

  1. 1
  2. 2
  3. 3

The Serie Expert portfolio has a new look

Serie Expert

In 2017, Serie Expert has reinvented itself with new packaging that is both modern and more environmentally friendly.

When we decided to take Serie Expert into a modern look, we took the opportunity to improve its environmental footprint, thanks to more long-lasting retail formats and more environmentally-friendly packaging. With 13% less plastic on average in its packaging, the new Serie Expert saves 58 tons of plastic.*

No two women have the same hair. Each woman’s hair is unique based on multiple criteria: hair density, texture, and concerns caused by lifestyle habits (think heat tools, over brushing) as well as the different needs and desires of each person. Serie Expert includes 7 ranges to meet all of your clients' needs.
Vitamino Color A-OX: Protects the fiber to maintain color and shine.
Absolut Repair Lipidium: Instantly resurfaces the hair.
Inforcer: Provides an instant reduction of breakage and leaves hair stronger.
Nutrifier: Deeply nourishes and softens
Volumetry: Adds lasting body and density
Liss Unlimited: Works as an intense smoothing haircare system.
Lumino Contrast: Makes highlights look brighter and shinier.

*Compared to 2015.

Inforcerstrengthen hair to prevent breakage

Slider Expert

Serie Expert presents an all new range for normal to fragile hair to prevent breakage. Formulated with Biotin and Vitamin B6, the hair is strengthened and breakage is prevented instantly. Expore the Inforcer Range

This duo of star ingredients is found throughout the Serie Expert Inforcer range—not only in the traditional shampoo, conditioner and mask format, but also at the heart of the three leave-in products: a smoothing anti-breakage cream, a spray you apply directly to your brush to prevent breakage while brushing and a night anti-friction serum that protects, detangles and boasts manageable hair for your morning routine.

Slider Expert