New
[Serie Expert]
Discover the newest formulas of Serie Expert.
PRO PERFORMANCE
The New Serie Expert, by pros for pros.
Our scientists and hair artists worked hand in hand to create the newest hair tech pioneer.
Protected by 43 patents and prioritizing 100% recycled plastics in its packaging, the new Serie Expert has been reengineered both inside and out to deliver peak performance.
ENHANCED PERFORMANCE
The New Serie Expert, the hair tech pioneer.
We have drastically reduced the Serie Expert range to keep only the best of the best, resulting in a streamlined professional range that offers an exclusive level of performance, protected by 43 patents.
More performant
Discover the bestsellers
of Serie Expert.
Vitamino color
Absolut repair
Blondifier cool
Pro longer
Anti-metal cleansing cream
More professional
New design.
More professional, more performance
& more sustainable.
More sustainable
The new Serie Expert is eco-friendly.
Up to 100% recycled plastic.
Less new plastic.
CO2 neutral.
Main factory in Europe.
Saving Water.
With industrial water recycling loop.
More sustainable
Metal Detox
Discover our breakthrough innovation Metal Detox
Pro guarantee your color, balayage & lightening services.
Patented technology with Glicoamine to neutralize metal inside the fiber & detoxify hair.
87% less breakage risk.
100% reliable color results.
Compatible with all color and lightening brands.
Discover the innovative
Metal Detox.
Metal neutralizer
Pre-Treatment Spray
Neutralizes metal before color, balayage and lightening.
Anti-metal cleansing cream
Shampoo
Destoxifies the hair after services.
Anti-deposit protector
Care
Prevents new particles from coming back.
Anti-deposit protector
Mask
Prevents new particles from coming back.