Ammonia-Free
A complete ammonia-free hair color portfolio including permanent, demi-permanent, blonding and direct dyes.
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#colorfulhair3 oz.STREAMLINED PORTFOLIO1not presentHair Color
#colorfulhair
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DIA Lightdia-demi-permanent-dia-light1.7 fl. oz.48 shades available2not presentHair Color
DIA Light
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DIA Light Milkshakesdia-demi-permanent-dia-milkshakes1.7 fl. oz.13 SHADES AVAILABLE3not presentHair Color
BESTSELLER
DIA Light Milkshakes
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DIA Richessedia-demi-permanent-dia-richesse1.7 oz.73 shades available4not presentHair Color
DIA Richesse
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DIA Richesse Metalsdia-demi-permanent-dia-richesse-metals1.7 oz.2 shades5not presentHair Color
DIA Richesse Metals
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DIA Richesse Hi-Visibilitydia-demi-permanent-dia-richesse-hi-visibility1.7 oz.6 shades available6not presentHair Color
DIA Richesse Hi-Visibility